Because “downwind of the sewage treatment plant” sounds a lot cooler when you call it “DoWiseTrePla”

Ron Jeremy’s lawyer was glad the case was decided by his peers. The trial was long and hard, but ended with a hung jury.

As in “the bay area shuns homeless people, but for some reason welcomes planhandlers”

That’s great. Could you just punch up the color a little and tighten that copy?

Apparently William Forster Lloyd’s theory applies to the internet too.

You may have made this sound yourself. Often accompanied by milk running from nostrils and a damaged computer keyboard.