Product Description
Two-and-a-half years in the making, this collection of original music, songs, and collaged advertising brings the Negativland brand of thirsty cultural critique to the parched and dehydrated psyches of the neXt generation of young consumers everywhere. “Dispepsi” applies Negativland’s found sound style of modern noise to one of this planet’s best known saturation advertisers of liquid trivia.
Best known for incurring the wrath of U2 with exactly the sort of sampling/cultural appropriation fun that Bono & Co. specialized in on the Zoo TV tour, the sonic pranksters in Negativland may well have topped themselves with DisPepsi. The disc does exactly that, taking on the corporate cola giant with snippets of its advertising jingles from around the globe. In the process, the group makes some valid points about the way advertising intrudes on all of our lives, and about the insidious nature of the people who craft it. Check out “Humanitarian Effort”/”Voice Inside My Head” and you’ll see exactly what I mean. Jim Derogatis
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